Decathlon advertisement

Concept storyboard

Pitched in 2021

Client: Until Creative Agency

A little girl goes off to school, meets up with her older, taller friends, but quickly loses pace and can’t keep up. She stops at the window of the local bicycle store. Cut to a manufacturing area where employees wearing blue vests assemble, care and fine tune several bicycles. The little girl walks in the store, accompanied by an adult figure, she’s in awe for one particular featured bicycle. She knows that’s the one she wants! The next day, the little girl goes off to school, but this time, riding her brand new bicycle. She quickly overtakes her friends, waves as she passes them by and gets to school earlier than everyone else.

The story for this Decathlon advertisement, written by Until Creative Agency, had my contribution in the form of a 14-panel digital concept storyboard to help the client better visualize it.